12:32 PM

A Whole New Light

Traditional incandescent lightbulbs are making way for more energy efficient options, like light-emitting diode (LED) bulbs. LEDs use only 20-25 percent of the energy of traditional incandescent bulbs and last 15 to 25 times longer, according to Energy.gov.

With the newer technology in lighting comes a new way of thinking about buying lightbulbs. But, purchasing an energy efficient lightbulb doesn’t have to be difficult.

Follow these guidelines for selecting the LED bulb that's right for you.

Bulb Life & Cost

While the initial price to buy an energy efficient lightbulb is typically higher than traditional incandescent bulbs, newer bulbs cost less to operate - which saves you money over the life of the bulb. Many of the new bulbs last significantly longer than traditional bulbs, so you don't need to replace them as often.*

Annual Energy Cost

$4.80 - Traditional incandescent
$1.20 - 15W CFL
$1.00 - 12W LED

Bulb Brightness

Bulb brightness for incandescent bulbs is measured in watts - which is a measure of energy used, not brightness. But for LED bulbs, look at the lumens - which measures the brightness of  the bulbs. More lumens means it's a brighter light; fewer lumens means it's dimmer. Lumens is the amount of light emitted from the bulb. So, when buying new bulbs, think lumens - not watts.

To help you buy the brightness you need, follow these rules of thumb: 


Incandescent Bulb Energy Used


New Bulb Brightness

40W 450 lumens
60W 800 lumens
75W 1100 lumens
100W 1600 lumens
150W 2600 lumens

Bulb Color

Energy efficient lighting comes in a range of colors. The light appearance is shown on the Kelvin (K) scale - which is the measurement of temperate.

Lower K means the light will have a more yellow/orange hue. A warm white - about 2,700 K - is roughly the standard color of an incandescent lightbulb. A cooler white - around 7,000 K - will look more like natural daylight.

Find Energy Star-Rated LED bulbs at jacksonemcmarketplace.com.

*Based on 60W traditional incandescent bulb with energy efficient bulbs that provide similar light levels. Based on information on Energy.gov.