Your Power. Your Community. Your News.
Jackson EMC’s most recent online venture puts all the news you’re used to reading in this newsletter—plus more! The new Jackson EMC News site (news.jacksonemc.com) was designed to give a fresh look to the current “News” tab on our website and make information easily accessible for members.
At news.jacksonemc.com, you’ll find the same great content that comes to your mailbox each month in JEMCO News, including helpful safety tips and energy efficiency advice. The news site also shares more news about Jackson EMC and our community involvement, along with announcements of upcoming events, like our used vehicle auction or Annual Meeting.
In the “Your Co-op” section, we share cooperative stories with vital information about new products and services, and we feature Jackson EMC President/CEO Chip Jakins’ popular monthly column, “Perspective.”
Jackson EMC Director of Public Relations and Communications April Sorrow serves as media contact and administrator of the news site and looks forward to increasing communication between the cooperative and its members.
“This new site addresses several key areas for employees, our members, and members of the media,” said April, who served as project manager for site design. “Using feedback from our recent communications audit, we knew we needed to improve navigation, provide a mobile-responsive site and utilize the powerful social networking channels our members are already using.”
According to recent communications research, jacksonemc.com is the first place our members say they turn to for information about the cooperative. Beginning last year, members could choose to receive an e-newsletter version of JEMCO News. But, that version was delivered as an interactive PDF, limiting the content and the overall experience.
“Each article in JEMCO News is now its own piece of content with a landing page, so people can interact and share,” she said. “There’s a lot more to the news site than what’s found in the newsletter. The site features our community involvement and integrates our social network channels, too.”